—> In all my interviews, price was not the most important aspect in deciding whether or not to buy it, instead it was quality. Interviewee#1 wanted her teeth to be straight when she was younger, more than anything because she had very low self esteem growing up, so is hopes that derive will help her children not have to go through this stage of life. The three people that I interviewed didn’t care about style because the device would be worn at night so they won;t be seen in public while wearing it. Interviewee #2 stated that another important aspect of deciding whether or not to buy the device is the duration. She is worried that her son would have to wear the device for more than 5 years until the teeth have learned where they to be. I assured her that this device would only be worn the first 2 years after all baby teeth have fallen and the adult teeth have appeared.
—> My segments are more likely to buy the device in a dentist office, where the dentist recommends the device. If I were to actually have this device work, I would try to make it inexpensive so that it could reach a larger range of people and there would be no reason for financing. All though, Interviewee #2 and #3 didn’t mind financing as an option.
—> If their teeth don’t shift after the treatment and not using the device for a couple months then he would be satisfied, according to interviewee #3. They would like their money back if the “forever straight teeth” promise was not kept.
In summary, I noticed that this segment had reasonable opinions about this device. The point of this device is quality because no one wants to be pain while sleeping and the end goal of having straight teeth with no need of braces. This segment had similar views on the whole purchase feeling process, from decision making to evaluation. If the device does what it is supposed to do, then they are happy and content with their purchase.
Hi Sandra,
ReplyDeleteI found it interesting that quality was the most important aspect in deciding whether or not to buy a product. In my interviews it was the opposite. Price was the most important. It is interesting that everyone has different preferences and things they look for when buying a product. Overall, I really enjoyed reading your post and I found the results very informative.
Hi Sandra,
ReplyDeleteI think it is super important to understand that what your customers want the most is quality. I have always had a difficult time when it comes to recognizing whether or not a product is of good quality. More often than not customers are tricked into buying something that does not meet expectation and then are left having wasted their money. I think that its wonderful that you have been able to be exposed to this kind of feedback and you know what you will need to work on in the future. Great Post!